Fortnite streamer Ninja hits a major subscriber milestone on Mixer without streaming on the platform. Ninja surprised many yesterday when he announced that he was leaving Twitch to start streaming on Mixer, the live streaming service owned by Microsoft.
In a post on Twitter, posted less than five hours after Ninja made the Mixer announcement and nearly a day before his first stream had started, the streamer confirmed that he had officially hit more than 100,000 Mixer subscribers. Ninja didn’t reveal the number of subscribers he has, only that it was more than 100,000.
The new Mixer streamer also has a huge number of followers, with 349,223 following the streamer. This makes Ninja the fifth most followed person on Mixer, not far behind third place, the official Xbox account with around 470,000 followers.
Ninja’s incredible Mixer subscriber account is mostly because of the free subscriber offer. As part of his big move to Mixer, the live streaming platform is allowing people to subscribe to Ninja’s channel for free and get access to the Ninja emoticons, subscriber badge, and more. The deal is only available for August, though, and the urgency of the freebie will have also made people want to click that subscribe button now.
However, while Microsoft isn’t making any money from those new subscribers paying subscription fees, the offer could pay off in the long haul. Ninja broke Twitch subscriber records and if those hundreds of thousands of Mixer users choose to subscribe once the offer has ended, Microsoft could make millions. The new users who have followed Ninja to Mixer may also subscribe to other channels, which will also make money.
There are other monetization tools on Mixer that could make Microsoft money too. Similar to Twitch Bits, Mixer users can purchase a currency called Embers that allows them to buy Skills like stickers and effects. Some fans were posting Skills in Ninja’s Mixer chat although the streamer wasn’t online, so this will have made him and Microsoft some money.
Ninja’s Mixer contract is rumored to be very expensive and it would need to be in order for the streamer to leave Twitch. While making Ninja and his fans feel welcome will be the main priority, Microsoft will be hoping that their business decisions turn into cash sometime soon.
